One of the major issues with most cryptocurrencies these days is that while they’re a wonderful idea and legitimately better than government currencies, they are still not seeing the kind of real-world usage that you would expect over ten years since their initial release as actual currencies. So the question is, how can we encourage everyday users to try out cryptocurrencies?
First and most importantly is explaining to people why cryptocurrency is as important as it is.
“People don’t buy WHAT you do; they buy WHY you do it.”
If you haven't heard Simon Sinek's "Start with Why" TED Talk or read his book, I highly recommend watching his TED talk:
What Simon Sinek is showing is that less important to people are the 'features' of your product, in this case currency, and more important are the feelings and emotions generated in the users. So far nobody has quite managed to communicate well enough to everyday people "Why cryptocurrency?"
So Why Cryptocurrency?
Cryptocurrency is based on the idea that the financial system should be forced to have the best interests of the people who run them at heart by putting people in control of the cryptocurrency itself. Along the same lines, no small group of people should have the power to decide how everyone else's money works. Therefore, we must switch to a currency that is truly decentralized. Unfortunately, the message behind decentralization has gotten muddled and lost for many. Many people who don't understand